Franchise SEO + Ads Case Study
Mobile medical services operating across BC, Alberta, and Ontario. We built a scalable multi-location SEO system, implemented schema + FAQs, and launched Google Ads from scratch to drive measurable lead growth across territories.
This franchise required strong local relevance across multiple provinces while maintaining a clean, scalable structure for city-level intent. We implemented a complete visibility framework combining SEO, conversion-ready location pages, and a conversion-tracked Google Ads foundation.
- Built province + city-based location pages for BC, AB, and ON with unique intent targeting.
- Added FAQs and structured data (LocalBusiness + Service + FAQ schema) to support rich results and AI extraction.
- Built Google Ads from scratch (campaign structure + conversion tracking for calls and forms).
- Keyword + competitor research focused on high-intent “at home / mobile” service searches.
Performance Proof
Key results across Google Ads, keyword rankings, and SERP visibility. Replace the image URLs with your uploaded screenshots.
Our Process
A systematic approach to AI search dominance
We analyze how your brand currently appears (or doesn’t) in AI-generated responses across major platforms.
Identify questions and topics where your competitors are being cited but you’re invisible.
Build comprehensive content clusters that establish undeniable topical authority.
Implement structured data, entity markup, and semantic signals AI systems rely on.
Track citation frequency, adjust strategies, and expand coverage as AI search evolves.
Local SEO + AI Search Optimization
For multi-location brands, ranking is only part of the story. We combine Local SEO (location pages + schema + FAQs) with AI Visibility (answer-ready content + credibility signals) and performance marketing. We also run an autonomous Auction Insights workflow that monitors competitors and adjusts bidding strategy so our ads stay visible when competition spikes.
- Province + city location pages built to scale franchise coverage
- Schema implementation (LocalBusiness + Service) to strengthen entity signals
- FAQ blocks mapped to real customer questions for long-tail capture
- Internal linking strategy to distribute authority across territories
- Conversion-focused CTAs (calls + forms) for “mobile service” intent
- Answer-ready page structure (headings + concise definitions + scannable sections)
- Topical authority clustering around services + “at home / mobile” queries
- Credibility signals: service details, locations, FAQs, and consistent entity data
- Schema + FAQs designed to support extraction and citation eligibility
- Territory-aware content so AI doesn’t “collapse” locations into one generic answer
“We aren’t dropping off. We’re up, month over month, and I know this has a lot to do with the strategy you’ve been implementing with AI in mind.”
Client Stakeholder
Franchise / Multi-Location Medical Service
“I am really really happy to see these results — and the PMax campaigns look really great too.”
Client Stakeholder
Google Ads + Performance Max
We implemented a recurring Auction Insights monitoring workflow to detect competitor pressure (impression share loss, outranking changes) and trigger bid/coverage adjustments. This helps the account stay visible when competitors increase spend—without blindly overbidding.
Ready to Dominate AI Search?
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